Reviewed · BLACKPOOL TOURS
Blackpool: Family Magic Show with Award-Winning Magician
Blackpool’s Russ Brown’s House of Secrets keeps magic close enough to watch the trick, the timing, and the audience reaction all at once. Award-winning magician Russ Brown works in a small venue, so you are not peering at a distant stage through a crowd.
I like the all-ages format, which gives children a proper part in the show while keeping adults entertained. I also like the seating: every place is close to the action, and the bar lets you buy drinks during the performance. The main consideration is that this is an intimate family show, not a large theatrical production, so it may feel too gentle if you want grand stage effects or a late-night adult show.
Key things to know

- Russ Brown works close to the audience: You can watch the tricks and illusions from nearby rather than from the back of a large theatre.
- Children and adults take part: Audience participation is central, with volunteers helping Russ during the performance.
- Every seat has a good view: The small bar-room setting keeps the stage visible from throughout the venue.
- The show suits mixed-age families: Five-year-olds, teenagers, parents, and grandparents can all find something to enjoy.
- Children may receive balloon shapes: Several family visits have included balloon animals or shapes at the end.
- Drinks are available on site: Bring cash or a card if you want to buy refreshments from the bar.
A close-up magic show in central Blackpool style

This experience is built around proximity. You come into the venue, find your seat near the stage, and watch Russ Brown perform tricks at a range where small movements matter. That changes the feel of the evening. You are not simply looking at a performer under bright lights. You are watching hands, props, expressions, and reactions at close range.
The room is described as cosy, themed, and intimate. It is also small enough that people in the audience can feel part of the performance. That setting works especially well for magic because the performer can speak directly to the room and bring people into the action.
Russ is the host as well as the magician, so the evening is not just a run of tricks. Storytelling, humour, and audience involvement help hold the show together. Parents can expect a family-friendly tone, while children may be invited to help with a trick or respond to questions from the stage.
The performance is in English. That matters if you are visiting Blackpool with a mixed-language group, since the comedy and instructions rely on understanding what Russ says.
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What happens when you arrive

The supplied details describe a straightforward visit: come to the venue, take your seat, and get ready for a live magic performance. There is no transport or sightseeing element to arrange. Your ticket includes entry to the magic show and a seat in the intimate venue.
The small size is one of the strongest practical features. Families have specifically appreciated that the stage can be seen from all seats. You do not need to worry about paying extra for a premium location or trying to arrive hours early to secure a view.
That does not mean seating has no effect at all. If you want your child to feel especially involved, sitting close to the stage may help. The activity specifically highlights seats directly in front of the stage, but the venue is small enough that other seats should still provide a clear view.
The room has a bar, with drinks available for purchase. You can sip a drink while watching the performance, and the bar team has been described as helpful and polite. Drinks are not included in the ticket, so keep a card or some cash handy.
The magic is close enough to feel personal

Close-up magic depends less on huge scenery and more on timing, misdirection, and the performer’s contact with the audience. In this setting, you can see the action at much closer range than you would in a large theatre. That makes the illusions feel more immediate, especially when Russ brings a volunteer up to help.
Audience participation is not a token extra. It is part of the evening’s basic design. Children and adults may be involved in tricks, and the performance aims to include the whole room rather than focusing only on the front row.
This is good news for families with children who find passive shows difficult. A child may stay focused longer when there is a chance to answer, react, or help. One five-year-old was particularly captivated after being involved in a trick, and older children have also enjoyed seeing a parent brought on stage.
There is a small trade-off. Audience participation can make the experience less predictable. If your child is shy, they may prefer to watch rather than volunteer. The show appears to handle different comfort levels well, but you should not book it expecting a fully quiet, sit-back performance.
Why the family format works for adults too

Many children’s shows lose the adults after the first few minutes. This one is designed to avoid that problem through humour, stories, and Russ Brown’s role as an engaging host. The strongest pattern in the feedback is that parents and grandparents enjoyed the performance along with the children.
That makes the show useful for a family group with different ages. An eight-year-old can follow the tricks and join the fun, while a parent can enjoy the comedy and craft behind the act. Teenagers have also been reported to enjoy the evening, which is not always easy to achieve with family entertainment.
The show also suits grandparents looking for something different to do with a grandchild in Blackpool. It gives you a shared activity rather than another ride, arcade visit, or noisy attraction. The intimate room helps everyone stay connected during the performance.
The tone is light and sociable. Families have described laughing together, and children may receive balloon shapes at the end. That final touch is not listed as a guaranteed inclusion, so treat it as a possible extra rather than a promise, but it can give younger children a cheerful ending.
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The venue and atmosphere

Russ Brown’s House of Secrets is presented as a small, themed venue with a bar-room feel. Several details point to comfort rather than spectacle: a cosy room, close seating, a good view from every place, and a team attentive to children’s needs.
One useful detail is the care taken with sound and dimmed lighting. Staff have explained these changes to children and kept them informed, which can make a difference for families who need a little warning before the room changes mood.
The atmosphere is part of the appeal. You are not entering a vast auditorium where the performer feels far away. The room allows Russ to acknowledge people directly and keep the audience involved.
The limitation is equally clear. A compact venue can feel lively and personal, but it will not deliver the scale of a major stage illusion show. If you want elaborate sets, large props, or a spectacular theatre production, this is not the right format. If you want a friendly room where you can follow the action, the size works in its favour.
Value at about $18 per person

At around $18 per person, the show is priced as an affordable evening activity in Blackpool. Your ticket covers admission and seating, while drinks cost extra. For a family of four, the basic entry total is about $72 before refreshments, so the bar bill is worth considering when you set your budget.
The value comes from the combination of live performance, close seating, and family appeal. You are paying for a professional magician rather than a self-guided attraction, and the small room means the central experience is not diluted by a distant stage.
I would especially consider this good value if you have already spent money on larger Blackpool attractions and want something different. It offers a complete evening activity without requiring a full day. The booking information lists the experience as valid for one day, with starting times dependent on availability.
The price may feel less attractive if only one member of your group likes magic, or if your children are too young to follow a performance. The show is designed for all ages, but younger children can still vary in their ability to sit through live entertainment. The interactive format should help, though it cannot guarantee every child will remain engaged.
Who should book this experience

I would put this high on the list for families with children roughly in the primary-school years, especially if you want an evening activity that parents can enjoy too. The reported age range is broad: a five-year-old was enthralled, an eight-year-old enjoyed a special trip with a grandparent, and teenagers also joined in.
It also suits adults who normally do not seek out magic shows. The mix of comedy, storytelling, and audience work gives the evening more variety than a silent succession of tricks. One useful sign is that even people who were not naturally interested in magic found the show entertaining.
Grandparents and grandchildren are another good match. The venue is small, the show is social, and the performance gives you something to discuss together afterward.
I would be more cautious if you need a very quiet outing, dislike being addressed by performers, or want a high-production spectacle. Audience participation is a feature here, so you should be comfortable with the possibility that someone in your group, or perhaps you, could be invited to help.
Practical details before you go

The experience is available in English, with Russ Brown as the host or greeter. You should bring a credit card or cash, particularly if you plan to order drinks at the bar.
Drinks are not part of the admission price. The bar serves refreshments, and cocktails have been mentioned as an option, but the exact selection and prices are not provided. Budget separately for anything you want to drink during the show.
The venue is wheelchair accessible. If accessibility is important for your group, it is still sensible to confirm the arrangement when booking, since the supplied details do not explain the exact seating layout or facilities.
Free cancellation is available up to 24 hours before the experience for a full refund. You can also reserve now and pay later, which is useful if your Blackpool plans are still moving around.
Starting times depend on availability. Check the available date and time before committing, especially if you are fitting the show around dinner, transport, or another evening booking.
A show that changes with the seasons

One practical reason to consider returning is that the performance changes with the seasons. A repeat visit may not feel like exactly the same show, although the supplied information does not specify how much of the act changes or which tricks are replaced.
That seasonal variation adds value for regular Blackpool visitors. If you come to the resort often, you can make the show part of a different weekend plan rather than treating it as a one-time attraction.
It also means you should avoid expecting a fixed list of tricks. Magic works best when the details are not known in advance. The general promise is a live mix of tricks, illusions, comedy, and audience participation, not a set sequence that is guaranteed at every performance.
How it compares with bigger Blackpool attractions
Blackpool has no shortage of loud, large-scale entertainment. This show offers a useful change of pace. Instead of moving through an attraction or watching a distant production, you spend the evening in one small room with a single magician guiding the action.
That makes it easier to keep a family group together. Everyone watches the same performance, and the room’s layout reduces the problem of children losing sight of the stage. The shared format also gives adults more chance to enjoy the evening rather than supervising from the sidelines.
The show does not replace Blackpool’s major attractions. It works better as a complementary activity, perhaps when you want something indoors or when the family needs a break from rides and arcades.
At $18 per person, it is also a modest commitment compared with many full-scale entertainment options. The final value depends on drink purchases and your group’s interest in live magic, but the entry price is reasonable for a professional performance in a close-up setting.
Should you book Russ Brown’s House of Secrets?
Book it if you want friendly, interactive family entertainment rather than a grand theatre production. The strongest reasons are the small venue, clear views, personal involvement, and Russ Brown’s ability to work with both children and adults.
I would choose it for a family evening with a five-to-teen age range, or for a grandparent and grandchild looking for something unusual in Blackpool. Bring a card or cash for the bar, allow for the possibility of audience participation, and check the start time before booking.
Skip it if your group wants spectacular stage machinery, a long full-day attraction, or a performance with no audience involvement. For most families seeking a reasonably priced evening of magic, laughter, and shared participation, this is a sensible Blackpool pick.
FAQ
Where does the family magic show take place?
The show takes place at Russ Brown’s House of Secrets in Blackpool, Lancashire, United Kingdom.
Who performs the magic show?
The show is performed and hosted by award-winning magician Russ Brown.
Is the magic show suitable for children?
Yes. The show is designed for all ages and includes audience participation for both children and adults.
Will the audience be involved in the tricks?
Yes. Audience participation is an important part of the performance, and people may be invited to help with tricks.
Can I buy drinks during the show?
Yes. Drinks are available from the venue’s bar, but they are not included in the admission price.
Is a seat included with the ticket?
Yes. The ticket includes entry to the magic show and a seat in the small, intimate venue.
Is the venue wheelchair accessible?
Yes. The activity information states that the venue is wheelchair accessible.
What language is the experience in?
The host and performance are in English.
Can I cancel my booking?
Yes. You can cancel up to 24 hours in advance for a full refund. Reserve-now, pay-later booking is also available.
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