Reviewed · FOOD & DRINK
No Diet Club – Best food Tour in East London
East London is at its best when you eat your way through it. This 3.5-hour walking tour links food markets, small bites, local favorites, and international dishes, with tastings that have included Iranian or Iraqi food, pizza, chai, English cheese, meat pies, dumplings, fudge, and desserts.
I like the broad mix of food and the walk between Spitalfields Market and Borough Market, which gives you more than a row of tastings. I also like the guides’ practical food advice, especially when Pauline, Devin, Val, Valerie, or Laurie are leading. The main consideration is pace: you walk for several hours, and the tour runs rain or shine.
Key points at a glance

- Two major food markets: Start around Spitalfields and finish at Borough Market, with a guided walk between them.
- A wide tasting list: Expect possible bites such as pizza, soup dumplings, chai, meat pies, cheese, madeleines, fudge, and Iraqi or Iranian food.
- Guides who add local color: Devin, Pauline, Val, Valerie, Laurie, and Cleo have all led tours praised for warmth, humor, and strong food knowledge.
- Vegetarian-friendly format: Vegetarians are welcome, though exact tastings change with the season.
- Useful London advice: You receive a list of recommended places to eat after the tour.
- Small-group setting: The experience is listed as limited to two participants, making it a more personal way to explore.
Why this East London food tour feels different

Many food tours keep you in one market and move from stall to stall. This one uses the markets as part of a larger London walk. You eat, walk, hear city stories, then eat again. That change of rhythm matters because a series of rich snacks can become tiring if you never get a chance to move.
The route begins in East London, around Spitalfields Market, and ends at Borough Market. That means the tour connects two well-known food areas rather than treating one market as the entire experience. The walk also gives your guide space to talk about London and point out places you might otherwise pass without noticing.
The exact menu changes with the season and the food available. That is useful if you like a tour with some surprise, but it also means you should not book expecting a fixed menu. One day may bring blue cheese and pumpkin pizza, while another might feature a different slice or market dish.
The company began its London food tours in 2017, working with street food markets before expanding to other European cities. Its basic idea is simple: London food is not limited to old-fashioned pub fare. The city’s food culture reflects its many communities, and the tastings bring that point home in a very edible way.
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Spitalfields Market starts the afternoon

Spitalfields is a good place to begin because it puts you in the middle of East London’s food scene right away. Instead of asking you to choose from a crowded collection of stalls on your own, the guide selects a series of shared bites and explains what makes each one worth trying.
Past tastings have included pizza, dumplings, chai, and other dishes that may not be obvious choices for a first-time visitor. One particularly memorable combination reported by the guide team was blue cheese and pumpkin pizza. It sounds unusual, but that is exactly the kind of pairing this tour encourages you to try.
You may also taste Italian food, sweets, or a dish from the Middle East. The point is not to label one style as the official food of East London. The point is to show how many food traditions meet in London markets, often within a short walk of one another.
I like this approach for first-time visitors because a market can be hard to read. You may spot ten appealing counters and have time for only one meal. A guide helps you sample several things without spending your entire afternoon guessing.
From chai and cheese to international dishes

The food is served as tastings to share, rather than as a single large meal. That lets you try more styles, but you should still arrive ready to eat. The portions have been enough for people to feel full by the fourth stop, especially when the tour includes pastry, pizza, meat, cheese, and sweets.
Possible tastings include local cheese, English meat pies, Italian dessert, madeleines, fudge, and the guide team’s favorite chai in London. The route has also included Iraqi or Iranian food, which adds a useful reminder that London’s food identity is shaped by migration and exchange.
Some of the most interesting moments come from dishes you might not order on your own. A food tour is valuable when it gets you past the safe choice, but the guide still needs to explain what you are eating and why it deserves attention. Devin, Val, Valerie, Pauline, and Laurie have been praised for doing that with humor and care.
Vegetarians are welcome. The menu changes for seasonal and practical reasons, so vegetarian tastings may differ from the standard selection. If you have a strict allergy or dietary requirement, confirm the details before booking because the supplied information only specifically confirms vegetarian participation.
The walk to Borough Market adds more than steps

The route between Spitalfields and Borough Market is not just a way to burn off lunch. It gives the guide time to connect the food with London’s streets, landmarks, and past. Several guides have included short historical explanations and practical city tips along the way.
This is also where the tour becomes useful beyond the afternoon itself. You are not only being taken to selected stalls. You are learning how the markets fit into your London visit and receiving recommendations for places to eat later.
The distance does mean comfortable shoes are important. The tour lasts from around noon to 4 p.m., and the walk takes place in all weather. Rain or shine is part of the deal, so bring a coat or umbrella when the forecast calls for it. The experience is wheelchair accessible, but market routes and crowd levels can still affect how easy the walk feels on a particular day.
The walk helps pace the food. After a few savory bites and sweet samples, a stretch on foot gives you time to talk with the group and let the meal settle. It also makes the afternoon feel like sightseeing with food added, rather than a series of stand-and-eat stops.
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Borough Market brings the tour to a strong finish

Borough Market is the final food area on the route. Here, the tour continues its mix of British and international tastes. A memorable food combination from this part of the experience has included Iranian food, English cheese, and desserts.
Ending at Borough Market is convenient if you want to keep eating or explore on your own afterward. You finish in a place with many choices, rather than at an isolated restaurant where the experience simply ends. Your guide’s recommendations can help you decide where to return and what else to seek out in London.
There is a practical drawback. Borough Market can be busy, and markets are not designed for a quiet, formal meal. You should expect a social setting, shared food, and the possibility of standing while eating. If you prefer a seated lunch with a fixed menu, this is not the right format.
For everyone else, the market finish works well. You can compare your favorite stop with the other tastings, ask final questions, and leave with a better sense of how to explore London’s food stalls without feeling overwhelmed.
The guides make the difference

A food tour succeeds or fails with its guide. The strongest praise here goes to the people leading the walks, not just to the food itself. Devin has been described as kind, intelligent, attentive, and excellent at explaining both food and the city. Pauline has stepped in when needed and has been praised for making first-time London visits feel easy and well organized.
Val and Valerie bring humor and energy, while Laurie has been praised for thoughtful food choices, useful follow-up recommendations, and a friendly approach. Cleo has also received warm comments for creating a fun atmosphere.
The guide languages are English and French. That gives French-speaking visitors another option, while English-speaking participants can expect a tour built around conversation rather than a recorded audio system.
The atmosphere is deliberately light. The tour promises jokes, smiles, and a social mood. You may meet people from different countries, and the small-group format can make conversation easier than it is on a large coach-style food tour.
Is $81 good value for 3.5 hours?

At $81 per person, this is not a cheap way to grab lunch. You are paying for food, a guide, organization, a walking route, and recommendations you can use for the rest of your stay.
The value improves if you would otherwise spend money trying several market stalls without knowing what to choose. All food tastings are included, so you do not need to budget extra for the main part of the tour. You also cover two markets and a city walk in one afternoon.
The price is harder to justify if you only want one large meal or already know both markets well. You may also find the shared tasting format less satisfying than ordering a full plate at a favorite stall.
I see this as a good first or second day activity. It can help you learn where to eat for the rest of your visit, and the recommendation list gives the tour a useful afterlife. It is also a sensible choice if you are traveling with someone who wants food while you want sightseeing.
Who should book this tour?

I would choose this tour for curious eaters who like trying small portions and letting a guide make the decisions. It suits first-time London visitors, repeat visitors looking for a different afternoon, and solo participants who want an easy way to meet people.
It is also a good fit for vegetarians because the format allows the tastings to change. Families and mixed groups may appreciate the variety, though the social walking format works best for people comfortable with several hours on foot.
You should think twice if you need a fixed menu, dislike market food, or want a slow sit-down lunch. This is not a restaurant tasting menu. It is a moving, shared, occasionally messy look at London through its food stalls.
Practical details before you go

The tour lasts 3.5 hours and usually runs from noon to 4 p.m. Check the available start time when booking, since the exact schedule can vary.
Wear comfortable shoes. The tour is on foot, and the walk between the markets is a real part of the experience, not a short transfer.
All tastings are included, but hotel pickup and drop-off are not. You will need to make your own way to the starting point and continue from Borough Market when the tour ends.
The activity is wheelchair accessible and available in English or French. The listed group type is small, limited to two participants. That makes it a strong option if you want direct contact with the guide rather than a large crowd.
You can cancel up to 24 hours before the tour for a full refund. You can also reserve now and pay later, which helps if your London schedule is still shifting.
Should you book it?
Book this No Diet Club East London food tour if you want more than a meal. You will sample a wide range of food, walk between two important markets, hear London stories, and leave with ideas for where to eat next.
The best reason to book is the combination of variety and guidance. Pizza, chai, cheese, dumplings, meat pies, Middle Eastern food, and sweets make for a generous afternoon, while guides such as Devin, Pauline, Val, Valerie, and Laurie add the local advice that turns random bites into a useful London introduction.
Skip it if you want a quiet table, a guaranteed menu, or minimal walking. For food lovers who enjoy a surprise and do not mind British weather, $81 buys a full afternoon of eating, exploring, and getting your bearings in London’s market culture.
FAQ
How long does the No Diet Club East London food tour last?
The tour lasts 3.5 hours. The listed walking schedule runs from approximately 12 p.m. to 4 p.m.
What food is included?
All tastings are included in the price. Possible foods include pizza, soup dumplings, chai, meat pies, cheese, madeleines, fudge, desserts, and Iraqi or Iranian food. Tastings can change with the season.
Is the tour suitable for vegetarians?
Yes. Vegetarians are welcome, although the exact tastings may vary.
Where does the tour take place?
The tour explores East London food areas and includes Spitalfields Market and Borough Market, with a walk between them.
Is hotel pickup included?
No. Hotel pickup and drop-off are not included.
What languages are available?
The tour is offered in English and French.
Is the tour wheelchair accessible?
Yes, the activity is listed as wheelchair accessible.
Can I cancel or pay later?
You can cancel up to 24 hours in advance for a full refund. You can also reserve your place and pay later.
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