Reviewed · BIRMINGHAM TOURS
MATRIX VR – Virtual Reality Gaming Experience Session – 1hr
Matrix VR puts you inside a game rather than in front of one. In Birmingham’s Custard Factory, you get a Valve Index headset, hand controllers, and your own play space, then choose from zombie shooters, racing, archery, Beat Saber, and more.
I like the five-minute tutorial, which helps first-timers get comfortable before the action starts. I also like the freedom to switch games during the hour, plus the choice between team play, player-versus-player matches, and solo adventures. The main catch is simple: one hour passes quickly, especially if your group spends time changing games.
Key points at a glance

- Custard Factory location: Matrix VR is about a ten-minute walk from Birmingham’s Bullring Shopping Centre.
- Valve Index equipment: Each player gets a headset, controllers, and an individual play area.
- Two to four games: Most people can try several experiences during the one-hour session.
- Strong group choice: Play cooperatively, compete against friends, or go solo.
- Good for first-timers: An English-speaking host explains the controls and safety rules before play.
- Age and access: Suitable from age seven, wheelchair accessible, and available for private groups.
Getting to Matrix VR in Birmingham’s Custard Factory

Matrix VR is in Birmingham’s Digbeth district, inside the Custard Factory. That puts the session within easy walking distance of the Bullring Shopping Centre, roughly ten minutes on foot.
This is useful if you are already spending time in central Birmingham. You can pair the booking with shopping, food, or a look around Digbeth without arranging a separate trip across the city. The location also makes this a handy rainy-day activity, since the main event takes place indoors.
You should wear comfortable clothes that are easy to move in. VR games can involve turning, reaching, ducking, and moving around your assigned area, so stiff clothing or restrictive shoes would make the hour less pleasant.
The experience is for a private group, which helps if you are booking a family outing or a session with friends. If you want to bring more than four players, contact Matrix VR ahead of time at 07706256476 to check availability. The supplied information confirms that larger groups may be possible, but they need advance checking.
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The five-minute tutorial gets you moving

Your host begins with a short tutorial of about five minutes. You learn how to use the Valve Index headset and controllers, how to interact with the virtual world, and how to stay safe inside your play area.
That opening matters, especially if this is your first VR session. The equipment can feel unfamiliar at first, and a quick explanation means you spend less of your paid hour trying to work out which button does what.
The host also helps put beginners at ease. You do not need previous VR experience, and the session is designed to work for newcomers as well as people who already know their way around a headset.
After the tutorial, your host explains the available games and helps your group choose. You do not need to decide on a specific title when booking. That is a practical advantage because the best choice depends on the ages, confidence, and mood of your group on the day.
Choosing between two and four games

The one-hour format usually gives you time for two to four different experiences. You can ask the host to change games during the session, and assistance is available whenever you need it.
There is a small trade-off here. Changing games takes a little time, so a group that samples four titles may get shorter sessions in each one. If you want a fuller go at one particular game, stick with it longer. If your group wants variety, switching is part of the fun.
The selection covers several styles:
- Zombie survival with plenty of shooting and frantic action
- Fantasy archery against orcs and dragons
- Dodgeball and paintball-style competition
- Car racing on tracks inspired by real-world motorsport
- Beat Saber, a music and rhythm game using lightsabers
- Robot shooting games with team deathmatch, capture the flag, and domination
- Futuristic player-versus-player combat using a grappling hook
- Solo experiences involving skyscraper heights, jetpacks, time control, and Google Earth VR
Game availability can change because the selection is regularly updated. The host will point you toward the current choices and explain the popular multiplayer options.
Zombie games deliver the loudest group action

The zombie apocalypse option is built for people who want fast, familiar action. You can work together against waves of enemies, reload weapons, and fight your way through a world filled with monsters.
This is likely to suit a group that wants a shared task rather than a quiet solo experience. It gives everyone a clear role and creates natural moments of panic when the enemies close in. The game has strong shooting content, including graphic action such as flying limbs, so it is not the best choice for anyone who dislikes horror or violent game play.
For a group of friends, cooperative zombie play can be an easy first pick. You do not need to master a complicated story before starting, and the goal is clear: stay alive and help the team.
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Fantasy archery gives you a calmer challenge

The fantasy archery game takes you into a setting of orcs and dragons, with players defending a kingdom using bows. It offers a different pace from the zombie shooter and gives you a chance to focus on aiming and timing.
You can play together against the enemy, or choose a player-versus-player mode and shoot arrows at one another. That makes it a flexible choice for mixed groups. Some people can work as a team, while more competitive players can turn the same basic idea into a contest.
I would choose this early in the session if your group includes players who are less comfortable with rapid shooting. The fantasy setting also makes it a good option for families, although the minimum age for the activity is seven.
Racing and Beat Saber change the pace

The racing games let you drive cars on tracks and try different styles of motorsport. The choices can include F1-style racing, rallycross action, and NASCAR-style driving.
Racing works well when your group wants competition without shooting. It also gives solo players a clear activity to focus on, since you are trying to control the car and improve your result rather than coordinate with a team.
Beat Saber takes a completely different approach. You use lightsabers to strike blocks in time with music, making it part rhythm game and part physical activity. It is one of the best-known VR formats because the rules are easy to grasp, even if matching the beat takes practice.
These two options also help break up a session filled with combat. If your group has different tastes, the host can help you build a varied hour rather than sending everyone through similar shooter games.
Robot shooters and futuristic combat suit competitive groups

The robot shooter includes several match types, such as capture the flag, team deathmatch, and domination. You can play cooperatively or compete against the other players in your group.
This is a good choice if your party enjoys familiar multiplayer game formats. The different modes let you choose between holding territory, defeating opponents, or working toward a shared goal.
Another option is a futuristic paintball-style player-versus-player game. It uses a grappling hook as a way to move around the playing area, and the aim is to conquer tower platforms with your team.
The grappling hook sounds unusual, but the activity is designed so the movement becomes natural quickly. It adds tactics to the match. You are not only aiming at opponents, you are also choosing how to cross the field, reach high points, and surprise the other team.
These games are likely to appeal most to experienced gamers or competitive friends. Beginners can still try them, but your host’s explanation will be especially useful before the match begins.
Solo players get more than multiplayer combat

You do not need to arrive with a large group. Matrix VR also offers solo experiences that focus on sensation, exploration, and fantasy.
You might walk toward the edge of a skyscraper, fly through a city with jetpacks, or control time while escaping agents in a Matrix-style world. Google Earth VR offers a quieter option, allowing you to explore places around the world from the headset.
These choices are useful if you are booking alone or if only one person in your group wants to play at a time. They also give you a way to ease into VR without immediately entering a competitive match.
A solo session may feel less social than team play, but it can give you more control over the pace. If you are nervous about motion or new equipment, tell the host and ask about a gentler starting point.
What the equipment means for your session

Each player has sole use of a headset, controllers, and play space. That makes the session more hands-on than taking turns with a single shared device.
The Valve Index headsets and high-powered computers are selected for smooth movement and clear visuals. That matters because jerky motion or poor picture quality can make VR harder to enjoy. The equipment is intended to keep the action fluid while you turn, aim, race, and reach.
Your individual play area also helps you focus on the game. You are not sharing controls with another player, and the host can assist when you need help with a game change or equipment issue.
Still, VR is physical. You should expect to stand, move your arms, and turn your body. Comfortable clothing is recommended, and alcohol and drugs are not allowed at the venue.
Is one hour worth the $40 price?
The listed price is $40 per person for one hour. I would judge that value by the way you use the session.
For a group that wants to try several types of VR without committing to a longer booking, the price includes the equipment, the host’s introduction, access to the game selection, and help with switching titles. You are not paying only for a headset rental. You are paying for a guided session with a range of games ready to use.
The value is strongest for a private group of friends or family members who will play together. Cooperative zombie games, archery, racing, and competitive shooters give you plenty to discuss and compare during the hour.
The value is less clear if you already own high-end VR equipment and a large game library at home. In that case, the reason to book is the social setting, the dedicated play space, and the chance to try different titles without buying them.
Remember that soft drinks are not included. You can buy them at the location for an additional charge, so allow for that if you want refreshments.
Who will enjoy Matrix VR most?
This is a flexible activity for mixed groups. Children from age seven can take part, and the experience can also suit teenagers, adults, and grandparents who are curious about VR.
Families should pay attention to the game choices. Some titles contain shooting, horror themes, or graphic zombie action, while others are lighter and more playful. Ask the host to suggest suitable options for your group rather than choosing the most intense title automatically.
It also works well for gamers who want quick competition. Racing, Beat Saber, robot shooters, and futuristic paintball give you several ways to challenge friends.
First-timers are welcome, thanks to the tutorial and host support. If you already play VR regularly, the game variety and multiplayer modes should still give you something to test. The four-player limit may be the main planning issue for larger groups.
The experience is wheelchair accessible, which makes it available to a wider range of visitors. You should still mention any needs when booking so the venue can confirm the most suitable arrangements.
Practical booking advice for a smoother hour
Book with a clear idea of your group’s preferences, but do not worry about selecting games in advance. You choose after the tutorial, with help from the host.
If your group is new to VR, plan on starting with a simple game before moving to a faster shooter. If everyone is competitive, decide early if you prefer team play or player-versus-player matches. That can save time during the session.
For a mixed-age group, choose a balance. Beat Saber, racing, and fantasy archery can provide variety without making the whole hour about horror or guns. You can ask to change games whenever you like.
The activity is offered in English, and the host or greeter provides the instructions in English. Free cancellation is available up to 24 hours before the session, and you can reserve now and pay later, which helps if your Birmingham plans are still shifting.
Should you book Matrix VR?
I would book Matrix VR if you want an active indoor activity near central Birmingham and your group likes the idea of trying several games in one visit. The private-group format, individual equipment, broad game menu, and helpful five-minute tutorial make it approachable for beginners, while the competitive modes give regular gamers enough to work with.
The $40 price is reasonable when you treat the hour as a hosted group activity rather than a simple machine rental. Just remember that an hour is short, graphic combat will not suit everyone, and larger groups need to check availability in advance.
The strongest reason to book is variety. You can defend a kingdom, race cars, play music with lightsabers, fight robots, or take on a zombie apocalypse, all within the same Birmingham visit.
FAQ
Where is Matrix VR located?
Matrix VR is in Birmingham’s Custard Factory in Digbeth, about a ten-minute walk from the Bullring Shopping Centre.
How long does the VR session last?
The session lasts one hour.
How much does Matrix VR cost?
The listed price is $40 per person.
How many games can I play?
You will typically try between two and four games during the one-hour session, depending on how long you spend on each experience.
Do I choose the games when I book?
No. You choose from the available games after arriving, following the five-minute tutorial. Your host will explain the popular multiplayer options.
Can I change games during the session?
Yes. You can ask your host to switch games, and the host will assist you.
Can I play alone?
Yes. Matrix VR offers solo experiences as well as multiplayer games.
What is the minimum age?
The activity is not suitable for children under seven.
Is Matrix VR wheelchair accessible?
Yes. The venue is listed as wheelchair accessible.
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