Reviewed · JACK THE RIPPER TOURS
London: Jack The Ripper and Sherlock Holmes Bus Tour
London’s darker past comes alive on this three-hour evening tour, which mixes a luxury air-conditioned coach ride with a serious walk through Smithfield Market and the East End. You’ll hear about public executions, body snatchers, ghosts, Mrs. Lovett’s infamous pies, and the five murders linked to Jack the Ripper.
I like the useful blend of major sights and obscure stories. The coach passes Westminster Abbey, Big Ben, the banqueting house where Charles I was beheaded, and other central London landmarks before the walking portion begins. I also like the guides’ strong storytelling. Magnus, Alan, Sinead, Andrew, Derek, and others have led this tour, and the best guides add humor without losing the grim details.
The main drawback is the Sherlock Holmes theme. The tour ends at the Sherlock Holmes Pub and includes its memorabilia, but most of the evening focuses on Jack the Ripper and London’s darker tales. You’ll also spend roughly 90 minutes walking outdoors, so comfortable shoes and sensible weather gear matter.
Key points to know before booking
- The evening begins on a coach: Ride from Victoria Coach Station through central London before getting out for the darker stories.
- Smithfield Market is the walking highlight: Explore a largely quiet market area tied to executions, body snatching, and the William Wallace plaque.
- The East End holds the main Jack the Ripper section: Follow the route of five murders and examine the evidence surrounding crimes that remain unsolved.
- The Sherlock Holmes connection is brief: The pub offers memorabilia and food, but Holmes is not the main subject of the tour.
- Guides make or break the evening: Strong guides such as Magnus and Alan bring humor, detail, and energy to difficult material.
- Plan for an outdoor walk: The tour is not suitable for children under 12 or wheelchair users, and the coach has no bathroom.
From Victoria Coach Station into darker London

The tour begins at Gate 0 inside Victoria Coach Station, at 164 Buckingham Palace Road. This is an active bus station, so give yourself time to find the correct gate. The meeting point can be harder to spot than expected, even with the tour branding among other coaches.
Once aboard, you get about 30 minutes of sightseeing before the walking section. This is a useful extra. Instead of spending the full three hours in the East End, you pass central London landmarks and hear stories connected with Westminster and the old city.
The coach is air-conditioned and comfortable, which helps at the start of an evening tour. It also gives you a chance to settle in before the subject turns grisly. There is no onboard bathroom, so use facilities at Victoria Coach Station before departure.
This opening ride is not a substitute for a proper London sightseeing tour. You will see landmarks from the road rather than stop for extended visits. Still, it adds value to the $80.82 price, especially if this is one of your first evenings in London.
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Westminster Abbey, Charles I, and the public executioner

The first stories move through the darker side of royal and civic London. Westminster Abbey becomes more than a grand church seen from the street. Your guide explains the important men and women buried there, connecting familiar monuments with centuries of power, religion, and public memory.
The banqueting house offers a particularly stark story. This is the place associated with the execution of Charles I, and the guide describes how public executions were staged as mass entertainment. You hear about executioners lifting a severed head toward the crowd to show that it could still twitch for several seconds after the blow.
This material is graphic. That is part of the tour’s appeal, but it also sets the age and tone. The experience is not designed for small children, and the minimum age is 12. Even older children may find some descriptions too direct, so use your judgment before booking for a family group.
The best guides keep the material from becoming a string of gruesome facts. They explain how punishment worked in earlier London and why public executions drew crowds. Guides such as Magnus and Alan have been praised for mixing humor with clear storytelling, while Sinead has been singled out for presenting the subject with energy and detail.
Old Bailey and the Elephant Man

The coach continues toward the Old Bailey, the famous criminal court where numerous public hangings once took place. You will not spend a long time inside the building, but its role helps explain how law and punishment shaped the city.
The route also passes the Royal London Hospital, linked with Joseph Merrick, better known as the Elephant Man. The guide explains where he lived, adding a human story to the broader account of Victorian London.
This part of the tour is valuable because it widens the subject beyond Jack the Ripper. You are not simply moving from one murder site to another. You are seeing a city where poverty, crime, public punishment, medical curiosity, and entertainment often met in the same streets.
The amount of detail depends on the guide and the conditions. Traffic, wind, and group size can make parts of the coach commentary difficult to hear. If you have trouble catching every word, sit where you can clearly hear the guide and ask for clarification during a pause.
Mrs. Lovett, body snatchers, and the Cock Lane ghost
The tour’s supporting stories are often as memorable as the main Jack the Ripper narrative. One concerns Mrs. Lovett and the disturbing story of meat pies sold beside a murderous barber. The tale connects popular fiction with London’s old reputation for dark trades and grim rumors.
You also hear about body snatchers who dug up corpses in local cemeteries in the interests of science. Before modern systems for obtaining medical cadavers, grave robbing became part of the city’s uneasy relationship with medical study. The story is unsettling, but it gives useful context to the fears surrounding burial grounds and anatomy.
Then comes the Cock Lane ghost, Fanny Lynes. Her story includes sex, loan sharks, arsenic poisoning, and séances. It sounds like a melodrama, but that is exactly why it works on an evening walking tour. The guide asks you to picture how gossip and supernatural claims spread through crowded neighborhoods before newspapers and police information were readily available.
These stories add variety. If you book solely for Jack the Ripper, they may feel like side trips. I think they improve the tour by showing that Victorian London had many kinds of fear, not just the fear of a single killer.
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Walking through Smithfield Market after dark
Smithfield Market is where the experience shifts from sightseeing to atmosphere. You leave the coach and walk through a quieter market area, often with far fewer people around than during the day.
The guide points out the William Wallace plaque, linking the location with the torture of the Scottish figure associated with Braveheart. The setting is important. Smithfield was not just a place for meat trading. It was also tied to public executions and violent spectacles.
This is the point where good footwear matters. The walking portion lasts roughly 90 minutes, and the tour does not advertise the distance in exact terms. The pace is described as comfortable, but you are still outdoors for a substantial stretch. Wear shoes you can walk in, and bring a waterproof layer if rain is possible.
Weather can affect the evening. A mild, dry night makes it easier to hear the guide and picture the old streets. Wind, rain, and traffic can make the commentary harder to follow, especially when the group gathers around a busy street or small plaque.
The walk is not suitable for wheelchair users, and the combination of coach travel, uneven city walking, and standing at story stops may be tiring for anyone with limited mobility. Pets are not allowed.
Following Jack the Ripper into the East End
The final major section takes you into the East End, described as a center of crime and vice in the 19th century. Here the tour focuses on Jack the Ripper, who murdered five women in 1888. The crimes remain unsolved, and the guide lays out the evidence, theories, and unanswered questions surrounding them.
You follow a death trail to the murder sites. The streets themselves have changed, but the route gives the stories a physical shape. Instead of treating the case as a collection of newspaper headlines, the guide explains where the victims were found and how the sequence of events developed.
The best part is the investigation angle. You are encouraged to consider motive, opportunity, witness accounts, and the limits of Victorian policing. The tour does not provide a final solution to the killer’s identity because none is accepted as proven. That uncertainty is central to the appeal.
The subject can be graphic. Some guides describe the murders in direct detail, while others take a more restrained approach. You should expect disturbing material either way. This is not a light ghost walk dressed up as a history tour.
At the same time, the guides keep the group moving and engaged. Alan has been praised for his energy and humor, and Magnus for his command of the subject and ability to paint a clear picture of the period. Different guides bring different personalities, so the exact tone can vary from one departure to another.
What the Sherlock Holmes Pub adds
The tour finishes near Trafalgar Square at the Sherlock Holmes Pub. Inside, you are meant to see a broad collection of Holmes memorabilia, which makes the ending attractive to fans of Arthur Conan Doyle’s detective.
The pub also serves food and drinks, including a traditional fish and chip supper that you can order from the bar. This is not included in the tour price, so bring money or a payment method if you plan to eat.
Keep your expectations in check. Sherlock Holmes is mainly the final setting, not an equal half of the tour. The evening gives you a Jack the Ripper and Sherlock Holmes combination in name, but the detailed storytelling centers on Victorian crime, executions, ghosts, and the Ripper case.
There is also a practical wrinkle. The pub may not always be open to the public when the tour arrives. A private event or late closing can affect access, so do not depend on the pub for your only planned meal or Holmes experience. The tour still ends in the Trafalgar Square area, where other food options may be available, but opening hours can change.
Is $80.82 a fair price?
At $80.82 per person, this is not the cheapest London walking tour. The value comes from the combination of transport and guided content rather than from admission to a major attraction.
You get a coach ride through central London, a live English-speaking guide, and a roughly 90-minute walk through Smithfield and the East End. The coach section also saves you from arranging transport between parts of the city during an evening when public transport and navigation can interrupt the mood.
I think the price is fair if you want a structured night out and have a real interest in Jack the Ripper or Victorian London. It is less compelling if you only want to see the Sherlock Holmes Pub, since you could visit the pub separately when it is open.
The tour includes no food or drinks. Add the cost of dinner if you plan to order fish and chips at the pub, and remember that the pub may not be available. The ability to cancel up to 24 hours before departure for a full refund, plus reserve now and pay later booking, makes it easier to fit the tour into a changing London schedule.
Who should book this evening tour?
I would choose this experience for adults, older teenagers, crime-history fans, Sherlock Holmes fans who understand the limited Holmes content, and first-time London visitors who want sightseeing with a darker edge.
It also works well for you if you like a guide-led evening rather than a self-guided walk. The stories provide structure, and the coach ride covers central London sights that you might otherwise miss after dark.
I would think twice if you dislike graphic crime stories, want a quiet literary tour devoted to Sherlock Holmes, or prefer to explore at your own pace. The group setting means you follow the guide’s route and timing, and the walking section can be less comfortable in bad weather.
Book only if you can manage the walking and standing. Wear comfortable shoes, arrive early at Gate 0, and use the bathroom before boarding. Those simple steps will make a noticeable difference.
Should you book it?
Book this tour if Jack the Ripper is your main interest and you want more than a standard daytime London sightseeing ride. The strongest guides make the evening lively, clear, and unsettling in the right measure, while the coach ride and Smithfield visit add useful context.
Do not book it expecting a full Sherlock Holmes tour. Holmes is the closing theme, with memorabilia at the pub, while Jack the Ripper supplies most of the substance. For the right audience, this is a well-organized way to see a less polished, more troubling side of London.
FAQ
How long is the London Jack the Ripper and Sherlock Holmes Bus Tour?
The tour lasts three hours.
Where does the tour begin?
It begins at Gate 0 of Victoria Coach Station, 164 Buckingham Palace Road, London SW1W 9TP.
Where does the tour end?
The activity ends near Trafalgar Square at the Sherlock Holmes Pub.
Is transportation included?
Yes. Transportation by bus is included, along with the guide and the walking tour of Smithfield Market.
Is food included in the price?
No. Food and drinks are not included. The Sherlock Holmes Pub serves food, including fish and chips, which you can order from the bar.
What language is the tour in?
The live tour guide conducts the experience in English.
How much walking is involved?
The tour includes about 90 minutes of walking, including the Smithfield Market visit and the Jack the Ripper murder-site route.
What should I bring?
Bring comfortable shoes. You may also want weather-appropriate clothing because part of the experience takes place outdoors.
Is the tour suitable for children?
The tour is not suitable for children under 12 years old. The stories can include graphic descriptions of murder and public executions.
Can wheelchair users join the tour?
The experience is listed as not suitable for wheelchair users.
Are pets allowed?
No. Pets are not allowed.
Can I cancel the booking?
You can cancel up to 24 hours in advance for a full refund.
Do I have to pay at the time of booking?
No. A reserve now and pay later option is available, allowing you to book without paying immediately.
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